About Us | Carbon fiber source factory | High-tech Enterprise

Brand Profile

SOBATO always puts user needs at the core and professional service as its guiding principle, providing riders worldwide with high-performance carbon fiber bicycles and craftsmanship products across all scenarios. We fully understand the differentiated performance pursuits of different riders, always adhering to the design philosophy of "creating products that meet each customer's expectations."

For professional teams and elite riders, we offer dual assurance products that have undergone rigorous race validation and precise laboratory testing, ensuring every frame is built for ultimate competition and victory. For the vast number of cycling enthusiasts, we have made "accessible high quality" a reality through innovative service models, allowing outstanding performance to truly be integrated into every passion and exploration.

From race training to daily companionship, from professional verification to user trust, we connect technology with service and deliver promises through products, making every ride worthy of trust.

2006

2010

2013

2016

2020

2022

2025

2006Year

Founder Max graduated from CSR Group's high-speed rail manufacturing program. In 2006, during his work, he was systematically exposed to carbon fiber materials and was attracted by their outstanding performance and limitless potential, laying the technical foundation for applying advanced engineering concepts to carbon fiber products.

2010Year

Max is dedicated to the design and manufacturing of carbon fiber bicycles, establishing its own ODM factory with "Chinese design" as its core, becoming one of the early ODM suppliers serving European, American, and local brands. The team adheres to the philosophy of "make the product first, then sell it," focusing on refining every detail.

2013Year

To deepen its international market layout, the company has established R&D and marketing institutions overseas. With forward-looking design and independently developed integrated molding technology, the company's products have been recognized by many well-known European and American brands, produced numerous classic models, and accumulated solid international experience.

2016Year

The SOBATO brand was officially established. Through in-depth exchanges with global designers and riders, Max has instinctively introduced alliance-based design and DIY service models, forming a service-oriented trade system and establishing the brand philosophy of "Helping Dream Life, Eternal Companionship."

2020Year

The pandemic has catalyzed a surge in demand for carbon fiber bicycles. SOBATO addresses supply chain challenges by continuously investing in high-end production line construction.

2022Year

We have built a modern production base covering 30,000 square meters, equipped with a self-developed digital management system, meeting the market's higher quality demands with scale and efficiency.

2025Year

SOBATO has developed into a high-end bicycle brand integrating design and manufacturing. Always adhering to the original intention of "making good products before selling them," rooted in high-speed rail engineering backgrounds, continuously refining craftsmanship, committed to co-creating value with users, not just building cars, but also carrying companionship and dreams.

Brand philosophy

SOBATO is not just a brand, but a service-oriented organization that integrates dreams and values. Its essence carries the promise of "dreams, support, pragmatism, value, exploration, innovation, quality, and win-win outcomes." We originate from the market and are born for the market, with an eternal pursuit of design, performance, and quality. We do not blindly follow trends, but instead strive to enhance the quality of cycling life through continuous learning, technological iteration, and service improvement, with a pragmatic and enterprising spirit, striving to become an outstanding brand that creates high added value for cycling enthusiasts and elite riders worldwide.

Certificate display

Certificate

Brand identity

The SOBATO brand logo is mainly shaped like a shield, symbolizing "victory"—representing our victorious commitment to quality and reliable protection for our customers. Above the shield shape, the wing-like lines outline a vigorous upward momentum, symbolizing the leading posture and primary pursuit of the "Bo" (Elder Count). The road trajectory running through the logo echoes the meaning of "road," symbolizing both the cycling journey and the growth path shared by the brand and its users.

The entire logo cleverly blends the solidity of the shield and the guidance of wings with the extension of the road, visually conveying the brand spirit of "Victory, Leadership, and Progress." With this in mind, we strive to be a trusted partner on your cycling journey, safeguarding every departure with professionalism and leading every journey with craftsmanship.

Design Concept

From race training to daily companionship, from professional verification to user trust, we connect technology with service and deliver promises through products, making every ride worthy of trust.

Brand strength

Production strength

R&D strength

Quality control strength

Online Promotion · Marketing · Traffic support

Empowering teams

After-sales Strength

Production strength

Led by a team with decades of experience, we are equipped with automated and digital production lines, strictly selecting top-tier international raw materials such as Toray from Japan, and fully implementing the ISO quality management system. Produced in a clean environment with constant temperature and humidity, undergoing rigorous standard testing to ensure process and quality stability from the source. Relying on intelligent digital systems for real-time monitoring and early warning, with a prevention-oriented approach, we promote one-time molding and one-time compliance, striving to achieve high quality standards of "no after-sales service."

R&D strength

Relying on cutting-edge technology and materials engineering proven by events, we continuously iterate product performance. Post-production, through system spot checks, performance testing, and customer feedback, a data loop is formed, driving process optimization and standard upgrades, and building an R&D system that iterates synchronously with customer needs and generates value symbiosis.

Quality control strength

From raw materials to finished products, the entire process is traceable. The intelligent digital system corrects deviations in real time, ensuring every vehicle meets competition-grade precision requirements. We aim for "zero defects," making quality the strongest foundation of our brand.

Online Promotion · Marketing · Traffic support

- Brand Empowerment: Authorizing the use of brand IP, sharing event sponsorships and high-end outdoor cross-industry resources, with annual marketing subsidies up to 500,000 yuan.

- Traffic support: Official mini-programs and e-commerce platform regional targeted traffic guidance; Linked with Douyin/Xiaohongshu vertical KOC influencer matrix, precisely reaching 31% of young customers; Supports livestream e-commerce and content co-creation.

- Event support: Support for building offline cycling clubs, nationwide cycling event resources, helping you quickly build your local reputation.

Empowering teams

Provides "integrated sales and service" system training: monthly online advanced courses and quarterly offline practical training sessions, covering product technology, high-end customer communication, and customized solution design. Technical support, service empowerment, and regional protection integrate into one, enabling every partner to work professionally and operate steadily.

After-sales Strength

A nationwide unified after-sales platform has been established, with 24-hour technical hotline response and shared repair centers in core cities. Provides standardized SOPs (customized scripts, cycling data interpretation, rapid complaint handling) and offers officially certified used car recycling and sales services to help you expand your profit channels.

Social responsibility

We firmly believe that an outstanding brand is rooted in society and will ultimately give back to society. SOBATO's responsibility is first reflected in our commitment to every user—through energy-saving and environmentally friendly material selection and process optimization, we not only reduce the environmental footprint of products throughout their lifecycle, but are also committed to providing users with sustainable, high-value products.

At the same time, we drive the development of the industry chain, create job opportunities, and together with partners, employees, and cyclists, build a collaborative and win-win ecosystem. The growth of the brand belongs to everyone who supports us, and we will continue to give back the economic and social value we create to every partner who trusts us through our products, services, and actions, moving forward with the times and coexisting with users.

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