SOBATO Partner Recruitment Program
Injecting professional service value into the cycling experience
Brand Mission
SOBATO always puts user needs at the core and is guided by professional service. We have observed that young customers aged 17-31 already account for 31% of consumption, so we will continue to strengthen our online live-streaming sales capabilities to precisely reach this core demographic. At the same time, to adapt to the booming trend of family leisure cycling, we have innovatively launched a "Product + Cycling Service" package model to meet new market demands.
Based on top-tier materials engineering and race-proven leading technology, our products are precisely adapted to multi-dimensional scenarios such as racing, off-roading, adventure, and urban commuting, dedicated to providing riders worldwide with high-performance carbon fiber bicycles and craft products for all scenarios.
We firmly believe that a truly outstanding riding experience comes not only from the product itself but also from professional and attentive localized service support. To this end, we are now officially recruiting like-minded service partners nationwide—whether companies, car shops, or individuals. We sincerely invite you to join hands with us to jointly build a high-standard cycling service ecosystem that seamlessly integrates online and offline channels and covers the entire country.
Cooperation models and value
Types of partners
We sincerely invite brand flagship store franchisees, regional exclusive franchisees, professional cycling club franchisees, online content e-commerce partners, and service franchisees (such as vertical KOCs like Douyin and Xiaohongshu) to join.
Target area
Priority is given to core cities such as the Yangtze River Delta, Pearl River Delta, Chengdu, and Beijing, as well as core business districts in first-tier and new first-tier cities, while actively penetrating second- and third-tier provincial capitals like Jinan and Nanning, which have annual growth rates exceeding 40%.
Cooperation period
Starting from 3 years of contract, outstanding partners can be upgraded to regional strategic partners, sharing in brand value enhancement revenue.
Regional protection
We implement a strict regional licensing system to ensure every partner's market development opportunities.
Ecological co-construction
Jointly building a "product + service + community" closed loop to promote the popularization of cycling culture, aiming to cover 50 core cities and serve 50,000 high-end cycling users within three years
Long-term value
Relying on a dynamically optimized cooperation system, synchronizing industry technological innovation with changing consumer demands, achieving symbiosis and mutual prosperity between brands and partners.
Support system
Product-side support
We meet the specific needs of the high-end and high-performance markets through differentiated product strategies and efficient supply chains:
- High-end product line: Focusing on the market priced above 10,000 yuan, centered on advanced features such as carbon fiber/titanium alloy frames and Shimano Di2 electronic shifting, emphasizing "identity identity and personalized customization experiences," serving high-income elites aged 25-45 and experienced cycling enthusiasts. Partners will enjoy priority access to globally limited edition and personalized frames (supporting color, paint, and geometry customization), as well as quarterly new product launch privileges.
- High-Performance Product Line: Targeting professional competition and long-distance cycling scenarios, emphasizing "lightweight design (6% premium per 100 grams of weight)," aerodynamic design, and intelligent cycling systems, serving professional athletes and enthusiasts who cycle over 5,000 kilometers annually. We will provide partners with exclusive supply channels for top-tier components, ensuring ample inventory of event-grade products and ensuring that technical parameters are synchronized with the latest international standards.
- Supply chain assurance: We have established an efficient "order response-logistics delivery" fast track, striving to shorten the delivery cycle for customized products to 15 working days and ensure a spot availability rate of conventional products not less than 95%.
Operational support
We empower partners through branding, traffic, and training to enhance market competitiveness:
- Brand and Marketing Empowerment: Authorized partners to use brand IP, share event sponsorship and cross-industry collaboration resources with high-end outdoor brands, and provide annual marketing promotion subsidies of up to 500,000 yuan.
- Traffic and Event Support: Regional targeted online traffic is driven through official mini-programs and e-commerce platforms, offline support for cycling club construction, and national cycling event resources are given to partners.
- Systematic Training System: Conducts a series of training sessions centered on "integrated sales and service," covering product technology, high-end customer communication, and customized solution design. One advanced online course is held monthly, and practical offline training is organized quarterly.
Server-side support
We are committed to helping partners build long-term customer loyalty through a standardized and professional service network:
- After-sales and Technical Support: Establish a unified nationwide after-sales platform, provide a 24-hour technical consultation hotline, and establish shared repair service centers in core cities.
- Standardized Service Output: Provides standardized service processes (SOPs) covering personalized scripts, cycling data interpretation guides, and rapid customer complaint handling mechanisms.
- Innovative Business Support: Supporting partners in conducting officially certified used car recycling and sales businesses, and providing professional testing standards and pricing systems to broaden profit channels.
Product side
Operations side
On the server side
Application requirements
We look forward to the core competencies you possess
Professional service capabilities
We can provide professional services such as installation, commissioning, and after-sales consultation for car owners
On-site service provided
Bring your own vehicle and offer flexible on-site services within the area
Excellent service awareness
Values user experience, possesses a proactive service spirit, and efficient problem-solving capabilities
Local cycling awareness
Gain in-depth insights into the characteristics of local cyclists, popular routes, and community ecology
To ensure high standards in our service network, we expect applicants to meet the following conditions:
Basic qualifications
Resources and customer base
Professionalism and channels
Service system
Team structure
Data capabilities
Basic qualifications
Experience in operating high-end consumer goods (such as jewelry, luxury goods, and high-end sports equipment), located in core business districts or upscale communities, and store decoration that matches the brand's light luxury style.
Resources and customer base
Possess high-net-worth clients with annual income exceeding 300,000 yuan, possess high-end community management experience, and have a past average order value of no less than 5,000 yuan.
Professionalism and channels
The core team must include at least one certified cycling technician (proficient in carbon fiber repair and electronic gear adjustment), who also have race support or professional cycling training qualifications. At the same time, it is necessary to deeply cultivate the local cycling community, establish long-term cooperation with at least three professional cycling clubs, and have the capability to organize monthly cycling events or competitions.
Service system
A full-process service team covering "pre-sales consultation - in-sale customization - after-sales support" has been established, ensuring after-sales response times do not exceed 2 hours and that on-site repair service coverage radius is within 30 kilometers.
Team structure
Using a "technical service position-to-sales" model, core employees must pass the brand's full service certification (covering product technology, cycling knowledge, and customized solution design).
Data capabilities
A customer lifecycle management system must be equipped to record cycling data and service needs, enabling personalized service pushes based on this, such as equipment update reminders and cycling route planning.
Who is suitable to join us?
Cycling enthusiast friends
Familiar with local routes and understanding the needs of car enthusiasts
Professional technician
They have repair skills and can provide on-site service
Club manager
You have car owner resources and want to monetize your assets lightly
Entrepreneurial service providers
Own vehicles with strong service awareness
Community group leaders/local service providers
They have delivery capabilities and want to expand their business segments
Bring your own vehicle
Service awareness
Local riders
Cognitive Practice
Our ideal partner
Collaboration processes and ongoing management
The collaboration will be managed systematically and in a standardized manner from application to operation
Application and Review Process:
Applicants must submit their application via the official website or hotline (with business license, site selection plan, and team resume). The headquarters will complete the initial screening within 3 working days and conduct an on-site inspection within 7 working days. After approval, both parties will negotiate and sign a letter of intent to clarify cooperation details. Afterwards, the core team must complete brand certification training (with a 100% pass rate) before receiving official authorization and entering the opening preparation phase.
Assessment and Incentive Mechanism:
After collaboration, an annual evaluation will be conducted, with key indicators including:
Customer satisfaction ≥ 92 points
Product technology complaint rate: ≤1%
After-sales response timeliness rate≥98%
Customer retention rate≥60%
Service complaint handling satisfaction rate≥95%
Outstanding candidates will receive purchase discounts, new regional agency rights, and a 30% increase in marketing subsidies; If the standards are not met for two consecutive years, the cooperation agreement will be terminated.
Franchise Notes
Before joining
Confirm your own qualifications
Must have experience in operating high-end consumer goods, high-net-worth client resources, and store locations in core business districts or high-end communities. The team must include at least one certified technician (proficient in carbon fiber repair and electronic transmission debugging), and provide their own on-site service vehicles. Assess local cycling community resources (at least three clubs in cooperation) to ensure home service capacity within 30 kilometers.
Joining
Submit the required documents
Submit complete application materials (business license, site selection plan, team resume). After passing the initial screening and on-site inspection by headquarters, the core team must 100% pass brand certification training (product technology, custom design, etc.). Signing cooperation agreements starting from three years will clarify the scope of regional authorization, assessment standards, and marketing subsidy details.
After joining
Strictly enforce full-process service standards
After-sales response ≤ 2 hours, customer satisfaction ≥92%, technical complaint rate ≤1%, and customer retention rate ≥60%. Annual evaluations are accepted, and outstanding performers can receive incentives such as purchase discounts and increased subsidies; If the standard is not met for two consecutive years, the cooperation will be terminated. Simultaneously with headquarters innovation businesses (such as used car recycling) to avoid illegal operations.
Form information collection
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Service commitment
We look forward to growing together with partners who value service and are rooted locally, so that every SOBATO user can enjoy professional, convenient, and reassuring cycling products and services.
The journey of cycling is rewarded with ease—SOBATO joins hands with you.
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Shenzhen Lipa Technology Co., Ltd
cell phone：189 4859 6121
Mail： info@soputtobikes.com
WeChat：189 4859 6121
Address：Building A, Xiangwei Science and Technology Park, Zhongkai High-tech Zone, Huicheng District, Huizhou City
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